“Yerba Mate” Presentation in FOODEX 2014

Last March 5th, Ambassador Naoyuki Toyotoshi opened the Seminar “Yerba Mate and its multiple nutritional properties” in FOODEX 2014 organized by Aichi Uruguay S.A., exclusive distributor in Japan of Paraguayan yerba mate brands Selecta, Colon and La Rubia.

During the event, Mr. Masahi Kato, Aichi Uruguay´s representative, presented the origins of yerba mate and its nutritional benefits, and explained how the product is consumed in Paraguay, Argentina and Uruguay.  The seminar included an exhibition of several types of guards (guampa), metal straws (bombilla) and mate jugs (jarra), and participants could take home a mate kit containing a wooden mate guard as a souvenir.

Aichi Uruguay S.A. sells yerba mate, not only in its traditional presentation, but also as instant mate cocido, powder mate tea and milled mate leaves to prepared mate in the Japanese tea-style.  Aichi Uruguay S.A. can be contacted by e-mail oak126@catvmics.ne.jp or telephone at (0564) 52-0988.